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Website Optimization

Since 90% of Internet surfers use search engines such as Google and Yahoo to locate specific products and services, it is essential that your website is correctly optimised for search engine spiders to recognize it.

Search engine optimization is a set of methods aimed at improving the ranking of a website in search engine listings. We can take your existing web-site, optimize and change it accordingly to help improve your positions within the search engines.

Optimization services performed

1 SITE ANALISYS
CLIENT will receive a report which affects the presence of www.yourwebsite.com within Google, Yahoo and MSN. On-page analysis includes:

Broken links, Keyword Frequency, Presence and Density, Site Architecture, Design, Layout and Navigation, Meta, Alt and Header tags, Page weight and depth and Internal link distribution. Off-Page analysis includes backward links and pages indexed at Google, Yahoo and MSN, and Google Page Rank for the entire website.

1.1 Keyword Research Report
CLIENT will receive a report outlining the most popular keywords relevant to the Cyprus Villa rental industry. Popularity will be based on data taken from Overture and DogPile.com.

1.2 Keyword Ranking Report
CLIENT will receive a report displaying the position and page of www.yourwebsite.com within Google, Yahoo and MSN – upon searching for the terms described in service Keyword Research Report

1.3 Web Traffic statistics
CLIENT will receive a free statistics account on our host consisting of Web analytics. This includes visits, page views, geo targets, referral traffic, search engine traffic. This is normally 100 pounds each year, free for 1 year with an option to renew the following year.

2 ON-PAGE OPTIMIZATION
On-page optimization is essential for producing effective search marketing results and evolves the process by which various elements of your web pages are modified in order to enhance your presence within search engine results. These will be the various optimization enhancements applied directly to www.yourwebsite.com.

2.1 Creation of targeted Meta-Tags
CLIENT will receive a unique and targeted Meta tag composed of: Title, Keyword and Description inserted into every web page hosted at
www.yourwebsite.com

2.2 Creation of targeted Alt and Header Tags
CLIENT will receive Alt tags inserted into the images at www.aristodemou-developers.com. Header Tags will be keyword rich and inserted into the HTML code of www.yourwebsite.com

2.3 Optimization of content
CLIENT will receive evaluation, consultation and implementation of “SEO friendly” text. Additionally, we’ll develop relevant content to support relevant services offered.

3 OFF-PAGE OPTIMIZATION
Off page factors are becoming more and more critical to a successful natural Search Engine Optimization campaign. For example, Google.com - the World's largest search engine - disregards many on-page factors and gives more importance to off-page factors such as link popularity (link popularity being the total amount of relevant links pointing back to your website).

3.1 Link Popularity Enhancement
CLIENT will receive a two-part link popularity enhancement strategy. The first will be a reciprocal links exchange campaign in which links are strategically exchanged with other websites that are relevant and non-relevant to the type of industry. The second will be one-way links, purchased from a leading text link-advertising provider.

3.2 Site Mapping
CLIENT will receive two different site maps. An HTML version and an XML version which complies with Google’s new Site Map technology

3.3 Search Engine Submissions
CLIENT will receive submission of www.yourwebsite.com to the major search engines. Submissions to the major search engines include: Google, Yahoo, MSN, Alta Vista and over 700 other major search engines and directories.